Senior executives love to know how they measure up against their peers. Our interactive benchmarking tools enable them to find out, by interacting with research data and comparing themselves against survey respondents in their sector or market.
This adds an extra dimension to thought leadership campaigns, supporting engagement online as well as sales conversations with clients and prospects.
The benefits of benchmarking tools
- Increase engagement and prompt sharing on social media
- Encourage deeper engagement with content and a more personalised experience
- Can be used in sales conversations to uncover unmet needs and drive purchases.