Thought-Leading Brands

Thought-Leading Brands

Find out how the smartest companies get 4x more commercial benefit from their campaigns

For B2B brands, thought leadership has emerged as a vital way to increase revenues, nurture client relationships and boost brand reputation.

Our latest research shows that spend on insights-led marketing is up by 20% compared with two years ago, but also reveals not all companies are getting a good return on their investment.

The findings uncover that few companies know how to create thought leadership that packs a punch — research-led campaigns that give them a lasting competitive advantage. At the same time, the challenge of engaging and influencing business audiences is getting more and more complex.

Our survey of 360 senior executives responsible for planning or supporting thought leadership programmes identifies why some companies are getting a much bigger bang for their buck. The ‘Thought-Leading Brands’, as we call this group of top practitioners, outperform their peers by a factor of four or more, combining focused thought leadership strategies with excellence in execution.

Based on learnings from these highly successful companies, we share critical insights on how to maximise the investment in your thought leadership strategy and increase returns.

Thought-Leading Brands

Download our free insights guide here

Discover and share with your team these essential insights:

  1. Best practices that enable these Thought-Leading Brands to achieve success
  2. How digital and content marketing strategies are reshaping thought leadership
  3. Where the leaders are investing in new skills and capabilities to remain at the cutting edge
  4. Practical strategies to help align business stakeholders around campaign goals


View the Thought-Leading Brands infographic

Our data shows that with stronger capabilities, the Thought-Leading Brands get better outcomes.

Explore the stats behind the Thought-Leading Brands in our at-a-glance view of the key findings. Click on the image to view at full size.

Get in touch to find out how we can help you get better returns on your thought leadership

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