Multinational tech consultancy group, TCS, wanted to bring both quantitive and qualitative insight to the future of business. In order to analyse how business would change with the introduction of disruptive technology, Longitude and TCS conducted an extensive series of interviews with subject-matter experts, as well as a wide-ranging survey of senior business leaders, to examine their thoughts on the future state of business.
The results found that by embracing upcoming technologies, companies are embracing risk and disruption, driving mass personalisation, leveraging their ecosystem and driving exponential additional value. This is the Business 4.0 transformation.
Explore all the findings here.
survey respondents involved in their firm's digital plans
interviews with experts on digital transformation
A host of digital assets promoted by TCS online
The result is a multi-faceted campaign that boasts a podcast series called Leaderspeak, leveraging some of the most influential business voices from around the world, and a video and infographic series called Techsplainers, which uses visual aids to bring the findings to life.
The core findings were distilled into a flagship long-form report, and a number of smaller sector-based POV articles and eBooks. Find them all here. To explore in more detail, view the scrolling story to see all the key findings.