Our thinking

ROQ: What’s your return on quality?

Posted by: Rob Mitchell

In most areas of our daily lives, we understand the relationship between quality and value. It makes perfect sense that a Ferrari costs more than a Ford, because it’s…

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Test, learn, improve: How to take intelligent risks with your content marketing

Posted by: Ben Harrison

A 'fail-fast' approach to innovation is one of the hottest trends in business, not least in the marketing sphere.…

Think like a start-up: An anarchist’s approach to thought leadership

Posted by: Meg Wright

Thought leaders often assume that the brands that get the most words on the page, publish the most pieces and…

Q&A: Tim Cooper of Dentsu Aegis on the C-suite impact of thought leadership

Posted by: James Watson

As Global Head of Strategic Communications at multinational media and digital marketing giant Dentsu Aegis Network, Tim Cooper knows a…

Tech’s appeal: What does a tech audience really want to hear?

Posted by: Ben Harrison

In May, our CEO Rob Mitchell went to Madrid to present our latest research at the Digital Enterprise Show (DES).…

Don’t just inform your readers – influence them

Posted by: Rob Mitchell

Sometimes I think journalists have it easy. Their job is to produce content that informs and enlightens their audience; the…

An Eye for Data: How visual storytelling transforms content campaigns

Posted by: Ben Harrison

An interview with Emma Hicks, Head of Information Design at Longitude Longitude’s new head of information design, Emma Hicks,…

How data journalism can improve your content

Posted by: Gareth Lofthouse

An interview with Ioannis Antypas, Longitude’s new data journalist Ioannis recently joined Longitude to help us serve the growing…

Data + Story + Design

Posted by: Gareth Lofthouse

Rewrite the recipe for audience engagement Time-poor, super discerning, and inundated with competing claims on their attention. As B2B…

10 visualisations that changed the world of information design

Posted by: Emma Hicks

Great design is about substance as well as style. In thought leadership, this is especially important. With a focus on…

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