Our thinking

The power of outside-in thinking

Posted by: Rob Mitchell

A few months ago, a potential client called me and said she wanted to discuss a project. As ever, the first thing I wanted was to know the objectives for…

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Campaigns that hook the C-Suite

Posted by: Gareth Lofthouse

Branded content has been a hot marketing topic for a while. For B2B communication, thought leadership and content marketing campaigns…

Putting the thought leader into thought leadership

Posted by: Rob Mitchell

What does the term thought leadership mean to you? We know that people have differing views about its key characteristics.…

Engaging the C-suite: first-hand insights from brands and agencies

Posted by: Emily Taylor Gregory

In a highly competitive marketplace, how do you ensure your carefully constructed thought leadership content captures the attention of the…

Account-Based Intelligence: when ABM meets thought leadership

Posted by: Ben Harrison

Good thought leadership offers deep understanding of the individual ambition of your clients and prospects – and original insight to help…

Putting PR at the core of your thought leadership campaign

Posted by: Emily Taylor Gregory

Companies often have several goals when embarking on a thought leadership campaign, but a common one is to raise their…

The year in review: Our biggest hits of 2018

Posted by: Emily Taylor Gregory

As another year draws to a close, we’ve reviewed the last 12 months of news and views on the…

Festive greetings and best wishes for 2019, from the team at Longitude!

Posted by: Ben Harrison

For the last two years, we’ve been raising money for Room to Read, a global charity helping to transform…

Top thought leadership trends to watch in 2019

Posted by: Rob Mitchell

It’s that time of the year again when we dust off our crystal ball and gaze into the future…

The Atlantic divide: Are the world’s thought leaders coming together or drifting apart?

Posted by: James Watson

A content strategy often starts with a set of assumptions about culture, not least around which readers the campaign is…

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