Our thinking

Account-Based Intelligence: when ABM meets thought leadership

Posted by: Ben Harrison

Good thought leadership offers deep understanding of the individual ambition of your clients and prospects – and original insight to help them navigate industry change. Increasingly, companies are now adapting that…

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  • Alastair Gornall
    Amit Sehmi
    Andrea Semas
    Ben Harrison
    Dan Collins
  • Emily Taylor Gre…
    Gareth Lofthouse
    Helen Rosemier
    James Watson
    Joe Dalton
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    Karim Meggaro
    Linda Hershman
    Louise Reip
    Michael Cuell
  • Miles Weiner
    Peter Elkins
    Piers Tomlinson
    Rob Mitchell
    Sarah Solloway
  • Sean Kearns
    Simon Rhodes
    Tessa Deterding
    Thought Leadersh…

Putting PR at the core of your thought leadership campaign

Posted by: Emily Taylor Gregory

Companies often have several goals when embarking on a thought leadership campaign, but a common one is to raise their…

The year in review: Our biggest hits of 2018

Posted by: Emily Taylor Gregory

As another year draws to a close, we’ve reviewed the last 12 months of news and views on the…

Festive greetings and best wishes for 2019, from the team at Longitude!

Posted by: Ben Harrison

For the last two years, we’ve been raising money for Room to Read, a global charity helping to transform…

Top thought leadership trends to watch in 2019

Posted by: Rob Mitchell

It’s that time of the year again when we dust off our crystal ball and gaze into the future…

The Atlantic divide: Are the world’s thought leaders coming together or drifting apart?

Posted by: James Watson

A content strategy often starts with a set of assumptions about culture, not least around which readers the campaign is…

Elevating your message to target the C-suite

Posted by: Rob Mitchell

It’s become almost a default reaction within the thought leadership sector, to target the C-suite. But, with so…

Raising your voice: How to use podcasts as a platform for thought leadership

Posted by: Ben Harrison

Most marketers will have been keeping a watchful eye on podcasts’ rise in popularity, curious to see if they translate…

Latest news: Longitude opens New York office as part of international expansion

Posted by: Emily Taylor Gregory

We are delighted to announce that Longitude officially opens its New York office today, enabling us to better serve our…

Risky business: Can you mix politics and B2B marketing?

Posted by: Rob Mitchell

Marketing and politics have always been uneasy bedfellows. Received wisdom is that if you try to take a political stance…

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