Our thinking

The year in review: Our biggest hits of 2019

Posted by: Ben Harrison

As another year draws to a close, we’ve reviewed the last 12 months of news and views on the Longitude blog and website to find out which were our…

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Festive greetings and best wishes for 2020, from the team at Longitude!

Posted by: Ben Harrison

For the last few years, we’ve been raising money for Room to Read, a global charity helping to transform…

Top thought leadership trends to watch in 2020

Posted by: Rob Mitchell

What will the world of B2B thought leadership look like in 2020? As we race towards the end of another…

Why balance is key in thought leadership success

Posted by: Rob Mitchell

The longer I’ve spent in business, the more I’m convinced that pretty much everything we do in management…

Slowly does it: a more considered approach to thought leadership

Posted by: Sean Kearns

We live in an age of movements. Whether it’s climate change or the future of capitalism, what you stand…

ROQ: What’s your return on quality?

Posted by: Rob Mitchell

In most areas of our daily lives, we understand the relationship between quality and value. It makes perfect sense that…

Test, learn, improve: How to take intelligent risks with your content marketing

Posted by: Ben Harrison

A 'fail-fast' approach to innovation is one of the hottest trends in business, not least in the marketing sphere.…

Think like a start-up: An anarchist’s approach to thought leadership

Posted by: Meg Wright

Thought leaders often assume that the brands that get the most words on the page, publish the most pieces and…

Q&A: Tim Cooper of Dentsu Aegis on the C-suite impact of thought leadership

Posted by: James Watson

As Global Head of Strategic Communications at multinational media and digital marketing giant Dentsu Aegis Network, Tim Cooper knows a…

Tech’s appeal: What does a tech audience really want to hear?

Posted by: Ben Harrison

In May, our CEO Rob Mitchell went to Madrid to present our latest research at the Digital Enterprise Show (DES).…

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