OUR THINKING/ARTICLE

The Financial Times acquires majority stake in Longitude

Rob Mitchell

1 February 2018

We are delighted to announce that the Financial Times has acquired a majority stake in the business, making Longitude part of one of the world’s most respected media brands.

The acquisition represents the next phase of Longitude’s development, enabling us to accelerate our growth and deliver an enhanced set of products and capabilities to our combined multinational client base.

Longitude will continue to offer the high-quality thought leadership products and client service we always have, including all our client-branded research and content products. However, as part of the FT Group, we will also be able to offer our clients a powerful distribution network to support integrated campaigns across events, digital advertising, and the FT’s print and digital publications. We will also be working with the FT to develop a range of new, FT-branded thought leadership products.

As a global brand with an international footprint, the FT opens up opportunities for us to expand the business internationally, with growth in the US on the immediate horizon. This will help us to align the business more effectively with our US customers and we will be investing across our editorial, research and client servicing teams to support this. Longer term, we will also leverage the Financial Times’ global footprint to enable us to offer local support to clients in a range of other international markets.

We are delighted to share this news and believe that the FT and Longitude’s combined expertise and resources will enable us to deliver an unrivalled offering to our clients.

To read the press release, please visit: https://aboutus.ft.com/en-gb/announcements/financial-times-acquires-majority-stake-in-research-and-content-specialists-longitude/ 

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About the author: Rob Mitchell

Rob leads Longitude’s strategic planning and sets the overall vision and priorities for the business. He manages the board-level relationship with Longitude’s parent company, the Financial Times group, and also oversees Longitude’s finances, people management and administration.

Prior to co-founding Longitude in 2011, Rob was an independent writer and editor. Between 2007 and 2010, he was a managing editor at the Economist Intelligence Unit and prior to that he was an editor at the Financial Times, where he was responsible for the newspaper’s sponsored reports, including the Mastering Management series.

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