Financial Times acquires majority stake in Longitude

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Find out how our thought leadership enhances reputation, relationships and revenue

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Thought-Leading Brands are 4x as likely to achieve good commercial outcomes from their campaigns

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Discover how our ranking tool helped Barclays to build its brand reputation

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Find out how Simmons & Simmons used our digital campaign to demonstrate its fintech expertise

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Learn how this industry outlook helped DNV GL become a trusted authority in oil and gas

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Longitude joins the FT Group

Longitude joins FT Group

The FT has acquired a majority stake in Longitude, making us part of one of the world’s most respected media brands

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Find out how Thought-Leading Brands are 4x as likely to achieve good commercial outcomes from their campaigns

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View the research

NYC office now open

NYC office now open

We are delighted to announce that our New York office is officially open, enabling us to better serve our clients in North America

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Our latest awards

Our latest award

We're incredibly proud to ranked in the Inc. 5000 list of Europe's fastest growing companies

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Latest media coverage

In the news

Workday benefits from high-level media attention with their latest thought leadership campaign, Finance Redefined

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Our thinking

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Putting the thought leader into thought leadership

Posted by: Rob Mitchell

What does the term thought leadership mean to you? We know that people have differing views about its key characteristics. One of the most common areas of divergence is whether…

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Engaging the C-suite: first-hand insights from brands and agencies

Posted by: Emily Taylor Gregory

In a highly competitive marketplace, how do you ensure your carefully constructed thought leadership content captures the attention of the C-suite? That’s the question we put to a…

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Account-Based Intelligence: when ABM meets thought leadership

Posted by: Ben Harrison

Good thought leadership offers deep understanding of the individual ambition of your clients and prospects – and original insight to help them navigate industry change. Increasingly, companies are now adapting that…

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Putting PR at the core of your thought leadership campaign

Posted by: Emily Taylor Gregory

Companies often have several goals when embarking on a thought leadership campaign, but a common one is to raise their profile in the market. Whether they are a global bank…

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The year in review: Our biggest hits of 2018

Posted by: Emily Taylor Gregory

As another year draws to a close, we’ve reviewed the last 12 months of news and views on the Longitude blog to find out which were our most-read…

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Festive greetings and best wishes for 2019, from the team at Longitude!

Posted by: Ben Harrison

For the last two years, we’ve been raising money for Room to Read, a global charity helping to transform the lives of millions of children in low-income countries…

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