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We are Longitude

The thought leadership agency

From consulting and research, through to content creation and distribution via the Financial Times network, we deliver a truly end-to-end service.

Our experience comes from working at some of the world’s most prestigious publishers and producing high-impact campaigns for more than 60 of the world’s most respected brands.

We are Longitude

Learning from Leaders

The challenge of engaging and influencing business audiences is getting harder and more and more complex.

So how do you market to this elusive audience?

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Brand-building campaign

Brand-building campaign

Oil & Gas Outlook: An industry barometer

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Explore

Brand perception campaign

Brand perception campaign

The Value of Knowledge

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Explore

Product launch campaign

Product launch campaign

Event Horizons: A blueprint for success

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Brand perception campaign

Brand perception campaign

Reaching a new audience with M&A expertise

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Brand-building campaign

Brand-building campaign

The ESG Global Survey: A benchmark for analysis into the adoption of ESG

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Our thinking

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Post COVID-19 crisis, thought leadership topics that will dominate in B2B

Posted by: Rob Mitchell

We are in uncharted waters. A crisis unlike anything ever before has engulfed the global economy and upended entire industries and business models. Many companies are fighting for their survival…

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Q&A: Why creativity and distinctiveness fuel long-term brand growth – in conversation with Peter Field

Posted by: Sean Kearns

Peter Field is one of the world's leading experts on brand marketing and measurement. He believes that in the era short-termism, an increasing number of B2B businesses are…

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10 content marketing challenges and how to overcome them

Posted by: Emily Taylor Gregory

Content marketing offers great brand and business-building opportunities, which is why the most successful marketers are now spending over 40% of their budgets on content strategy. Unfortunately, many companies…

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How to avoid off-key content during the coronavirus crisis

Posted by: Rob Mitchell

As the coronavirus crisis unfolds, it is becoming clearer that this will not be a short blip, but a more fundamental realignment of the global economy. The crisis will eventually…

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Coronavirus: How should brands communicate with their customers?

Posted by: Rob Mitchell

These are unprecedented times for B2B marketing professionals. The coronavirus crisis has disrupted working practices and created a climate of severe uncertainty in financial markets and business. No one knows…

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Five times that data science elevated thought leadership

Posted by: Ioannis Antypas

It’s an old cliché that data is now more valuable than oil, but there’s a lot of truth in it. Not just for companies seeking to reinvent their…

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