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Financial Times acquires majority stake in Longitude

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Our latest research

Brexit Exodus

Research from Longitude reveals the level impact of Brexit on London’s job market

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Expert insight

We interview Mastercard's Christine Elliott and Accenture's Marc Appel on what makes audiences engage

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Find out how Thought-Leading Brands are 4x as likely to achieve good commercial outcomes from their campaigns

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The ESG Global Survey

BNP Paribas' ESG survey is a leader in its field, and provides a benchmark for analysis into the strategic adoption of ESG.

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Our thinking

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Think like a start-up: an anarchist’s approach to thought leadership

Posted by: Meg Wright

Thought leaders often assume that the brands that get the most words on the page, publish the most pieces and have the strongest sales will win the most attention. But…

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Q&A: Tim Cooper of Dentsu Aegis on the C-suite impact of thought leadership

Posted by: James Watson

As Global Head of Strategic Communications at multinational media and digital marketing giant Dentsu Aegis Network, Tim Cooper knows a thing or two about building brand reputation. Before joining Dentsu,…

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Tech’s appeal: What does a tech audience really want to hear?

Posted by: Ben Harrison

In May, our CEO Rob Mitchell went to Madrid to present our latest research at the Digital Enterprise Show (DES). Being at DES, he was surrounded by a huge tech…

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Don't just inform your readers - influence them

Posted by: Rob Mitchell

Sometimes I think journalists have it easy. Their job is to produce content that informs and enlightens their audience; the story is all that matters. But if you work in…

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An Eye for Data: How visual storytelling transforms content campaigns

Posted by: Ben Harrison

An interview with Emma Hicks, Head of Information Design at Longitude Longitude’s new head of information design, Emma Hicks, joins us to discuss our data visualisation offering and tell…

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How data journalism can improve your content

Posted by: Gareth Lofthouse

An interview with Ioannis Antypas, Longitude’s new data journalist Ioannis recently joined Longitude to help us serve the growing demand for alternative research techniques that can help our clients…

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