Focus on strategy:
Our definitive guide on
how to plan, develop
an execute thought
leadership campaigns

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Find out what engages
4 out of 5 executives,
building trust
and preference
for your brand

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Data + Story + Design: Rewrite the recipe for audience engagement

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Find out how our thought leadership enhances reputation, relationships and revenue

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Financial Times acquires majority stake in Longitude

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We are Longitude

Specialists in thought leadership

From consulting and research, through to content creation and distribution via the Financial Times network, we deliver a truly end-to-end service.

Our experience comes from working at some of the world’s most prestigious publishers and producing high-impact campaigns for more than 60 of the world’s most respected brands.

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Thought-Leading Brands

Find out how Thought-Leading Brands are 4x as likely to achieve good commercial outcomes from their campaigns

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Expert insight

Longitude CEO Rob Mitchell interviews Laura Bishop of Accenture on how to create an effective campaign

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Our new design offering

Information design

Struggling to activate your research marketing campaigns? More on our new information design offering here

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Our latest research

Brexit Exodus

Research from Longitude reveals the level impact of Brexit on London’s job market

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Thought leadership strategy

Thought leadership strategy

Our definitive guide on how to plan, develop an execute thought leadership campaigns

Read more
Read more

Our thinking

Windows

ROQ: What's your return on quality?

Posted by: Rob Mitchell

In most areas of our daily lives, we understand the relationship between quality and value. It makes perfect sense that a Ferrari costs more than a Ford, because it’s…

Windows

Test, learn, improve: How to take intelligent risks with your content marketing

Posted by: Ben Harrison

A 'fail-fast' approach to innovation is one of the hottest trends in business, not least in the marketing sphere. Today’s marketers have the tools and technologies to test…

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Think like a start-up: An anarchist’s approach to thought leadership

Posted by: Meg Wright

Thought leaders often assume that the brands that get the most words on the page, publish the most pieces and have the strongest sales will win the most attention. But…

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Q&A: Tim Cooper of Dentsu Aegis on the C-suite impact of thought leadership

Posted by: James Watson

As Global Head of Strategic Communications at multinational media and digital marketing giant Dentsu Aegis Network, Tim Cooper knows a thing or two about building brand reputation. Before joining Dentsu,…

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Tech’s appeal: What does a tech audience really want to hear?

Posted by: Ben Harrison

In May, our CEO Rob Mitchell went to Madrid to present our latest research at the Digital Enterprise Show (DES). Being at DES, he was surrounded by a huge tech…

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Don't just inform your readers - influence them

Posted by: Rob Mitchell

Sometimes I think journalists have it easy. Their job is to produce content that informs and enlightens their audience; the story is all that matters. But if you work in…

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